Bada Story

Details:

Bada Story is a fish company that focuses on all-around products ranging from fish oil to fish sauces to fishing

The inclusion of the word “bada” — meaning ocean in Korean — in Bada Story gives a more authentic atmosphere to the company .

Duration:

August – November 2020

Goal:

Envision a probable company that revolves around the uncommon branding of fishing through the process of company and product designs.

Concept

Meant for all cooks and mother-like figures, Bada Story approaches a modern yet calming concept and revives an oceanic impression on the audience to further showcase Bada Story’s purpose.

Bada Story visually reflects the company’s dynamic perspective on fishing as a far-reaching brand through materialistic design.

Product Ideas

Following the concept of Bada Story, two products were designed and composed into mockups: fish oil and sardines.